One of the most difficult challenges for solopreneurs is the lack of a team with which to easily collaborate. Being your accountant, project manager, admin team, and marketing department has required independent business owners to learn how to handle a variety of abilities at the same time.
When it comes to creating compelling and distinctive material for social media, it might feel like a creature that needs to be fed regularly. Studies indicate that visual content is better received by users, so producing visually engaging designs to help attract your followers can be time-consuming.
As with any other professional endeavor, making everything time-consuming as efficient as possible is essential. This is where Canva comes in.
Given below is a list of the top 10 ways you can use Canva to boost your brand's social media presence and content, ranging from producing distinctive and professional graphics to managing social media on the go, at any time. Before we begin, keep in mind that the majority of Canva's top features are only available on their Pro plan, so some of the elements listed below may be restricted to free users.
Top 10 ways you can use Canva to boost your brand's social media presence and content
1. Create a unified identity across all of your visual materials.
Consistency is the key! Canva offers built-in brand kit capabilities that allow you to upload your logos, color palette, fonts, and other assets to have everything in one place. Copy settings and elements across designs and use Canva's numerous tools to move and manage files as needed to ensure their alignment to ensure your content is stylistically identical and consistent.
|Brand Kit Templates|
2. Play around with video animations
Canva's animation and social video options are always evolving, so you can have fun experimenting with different animation styles and adding a little more jazz to your social posts. Canva is your option whether you want to animate your text and elements for more interesting Instagram stories, create your next popular TikTok social video, or edit an introductory scene for your future YouTube video.
3. Use a button to resize content for various platforms
You can easily make a copy of your Canva design in a different size by clicking a button, choosing a specified size and shape, or by entering your custom parameters. Obviously, there will be some imperfections in the way your elements are imported, but the spacing and sizing will be uniform and much simpler to change in your new design. The resize tool ensures you have a professional and balanced version for each one, ensuring brand consistency across platforms. For example, Facebook cover photos, LinkedIn cover photos, Eventbrite banners, and more are all comparable but not quite the same sizes.
4. Make charts and graphs for infographics.
You can quickly and easily create stunning, attention-grabbing visual representations of data using Canva's Charts tab. historically, data visualization has been a challenging area of design that is frequently left to specialists. However, Canva changes the game with its simple drag-and-drop interface. Utilizing proof and facts to support the need for your brand's service, and incorporating instructive and informative content into your regular social media postings is a terrific approach to gaining the confidence of your audience. You can portray the information in a variety of ways because there are more than twenty different types of charts available.
5. Construct QR codes
Since the introduction of Covid, many restaurants have pledged never to use traditional menus again. Online, QR codes have also gained popularity; for multi-device users, they can be found on Live stream overlays. You'll understand how QR codes become useful for digital use if you've ever had a social video playing on one screen while doing something on another. With Canva's integrated one-click QR code tool, you don't need to look for an outside source and can keep everything in-house.
6. Directly from Canva, schedule your social media postings
The option to upload or schedule posts directly to social media without leaving Canva's UI makes maintaining your accounts much simpler. Fewer tools to remember and manage are always good things. Support is provided for Instagram, Twitter, Facebook, Pinterest, LinkedIn, and Tumblr. With Canva's team features, you can also distribute content around your team members for their input and approval before anything goes live, keeping all of your social video and social photography efforts in one place and making them simple to manage.
7. Design on the move
You'll adore Canva's smartphone app if you've ever been out to lunch and realized, "oh, I forgot to schedule stuff for today." As you would from the standard desktop app or a website interface, you can design, create, and post while on the road. The best feature of the Canva app is how comparable it is to use compared to the desktop version. With a simple tap and swipe, you can quickly become a mobile designer.
8. Track insights for posts
Canva provides stats when you post via their platform. When you integrate your social media accounts with Canva, the app will be able to track important engagement and impression insights for you, presenting the numbers in a simple mini dashboard, allowing you to access all the information you need to keep optimizing and improving your practice. Canva's Insights dashboard can track impressions, clicks, engagements, and reactions.
9. Edit pictures using a full-featured editing programme.
Canva features an abundance of filters, frames, stickers, and GIFs for editing your images. Canva's editing options include a variety of settings and adjustments, so you can get down to the finer details of the style you want to achieve even if you aren't interested in designing a graphic from start and simply want to modify a photo you already have. Take your social media photography to the next level by adjusting light levels, saturation, noise, and more using incremental sliders to your heart's desire.
10. Make content out of reviews
With their unlimited supply of social templates for quotations and reviews, Canva recognizes that social proof has long been a potent marketing tool. A well-executed branded template that presents real, positive anecdotal customer feedback may work wonders for establishing brand confidence and converting warm leads into scorching ones.
This is how you can be a successful solopreneur by being your accountant, project manager, admin team, and marketing department with the help of Canva and its amazing features, hoping this proves to be helpful for you.