Sunday, June 24, 2018

Our thoughts on Pakistan Super Kabadi league 2018

Pakistan just hosted a fully-fledged international kabaddi league and it was AMAZING! Super Kabaddi League (SKL) began on 2^nd of May, 2018 in Lahore and came to an end on 10^th May. Sponsered by Pakistan Kabaddi Federation (PKF), the league featured around 10 city-based teams. The teams consisted of both 116 nationals as well as 16 foreign players from Iran, Bangladesh, Kenya, Iraq, Malaysia and Sri Lanka.

SUPER KABADDI LEAGUE - PAKISTAN 2018

Teams participated were:

Karachi Zorawars

Peshawar Haiders

Faisalabad Sherdils

Gwadar Bahadars

Gujrat Warriors

Multan Sikandars

Islamabad All-Stars

Sahiwal Bulls

Lahore Thunders
Kashmir Janbaazs.

In Asia, especially Pakistan, Iran, Bangladesh and Iran, kabaddi is considered a popular sport. Pakistan has a rich history in terms of sports as, on many occasions, it has not only participated in Asian games, South Asian games, and Kabaddi World Cup but also has won several medals. Kabaddi’s global popularity has grown considerably over the years with the number of Kabaddi playing nations surpassing forty!

The game is played by two groups of seven, spinning around pretty basic skills. A 'raider' enters the other portion of the court to tag or wrestle opponents before returning 'home' while holding his breath and chanting 'Kabaddi, Kabaddi'.

Pakistan has a deep-rooted connection with kabaddi. It is a traditional Punjabi game. SKL is a significant step taken for the revival of this traditional Punjabi game. Not long ago, Kabaddi was extremely popular among citizens and it was enjoyed by people of all ages alike. But it is a sad reality that in years past, due to the increasing popularity of other sports, Kabaddi lost its significance! Still, Pakistan might have the best kabaddi players in the subcontinent. Even though they don’t get much encouragement to do so, people still like to play kabaddi.

The formal opening ceremony of the league took place at Alhamra Cultural Complex on 1^st may. Owners of the teams and various notable artists were presented at the ceremony. Several artists displayed their performances and it was a night of joy and entertainment. The unsaid theme of the night was patriotism and the tagline of Season 01 is “Damm Hai Tu Saamnaye Aa” (daring other to compete). During the performances the Super Kabaddi League trophy was also unveiled.

HMS Khalid 6/24/2018 02:54:00 AM

Sunday, June 17, 2018

How to Optimize Your Content for Google's Featured Snippet Box?

Let’s be fair guys, winning the Google’s featured snippet box is a dream for every SEO person. It gives your website more authority; more visitors, clicks, exposure and above all, it put you on top before the first ranking. You sit on a position zero, so you definitely experience more sales.

Google’s featured snippet box

However, getting up there is not easy as it seems. The thing is that you cannot mark your page as featured snippet nor there is an official procedure provided by Google to apply for the featured snippet. So, how to get your page up there?

Well the fact is that while there are no specific guidelines, there are best practices that have proved and deliver results. Google featured snippet box is a form an organic content and can be availed by anybody who knows to optimize their content accordingly. Once you get the things done as per norms, you’ll have to wait and cross your fingers while Google takes it time to crawls on the content.

In this article, we are going to highlight seven best and proven practices to create content pages that can help you win Google featured snippet box.

Do a Good Keyword Research

Several studies reveal that descriptive and long tail keywords tend to boost featured snippets. This is a common observation that when you type more words into the search box, there are high chances that you will see a featured snippet in the result. This clearly indicates that you need to begin with thorough keyword research otherwise you may end up doing a lot of efforts without seeing the actual results.

The key to begin with more of the question-type search investigation and your headings should include words like What, Why, When, How, etc. These keywords are most comfortable to detect. According to a not too long ago article (2015) by Eric Enge at Stone Temple Consulting, almost 19% of searches using a question result in the featured snippet on the first SERP. Generally, these inquiries fall into the following categories:

● How does

● Why Does

● How do

● How can

● How to

● What is

Format The Content Artistically

The next thing is to format the content the way Google likes it and the first thing you can do is by making sure that your heading tag is an entire search query. Having that being done, format your content in a user-friendly way and your answers should include.

● Texts

● Points

● Graphs and tables

● Numbered lists

● Bullet points

● Steps

● Charts

● Good Images

A Well formatted content may make it less demanding for algorithms to decide if your content is fit for the feature. In addition to that, take the most important part of your content upfront so that visitors get the basic understanding right there.

In the example below, a popular B2B company, FME has got its product featured in the snippet against the keyword, Magento layaway partial payment. FME has briefly described the product in the snippet box which makes it more prone to clicks and sales.

Work to provide the best answer

There is absolutely no chance that you win a featured spot without providing the best possible answer to the question. Google’s algorithm is pretty smart and you cannot get away with irrelevant information. Moreover, the content needs to be fresh and updated.

Some marketers try to be over smart and create content pages irrelevant to their niche in an attempt to land on the snippet. This is a totally wrong approach. The best thing is only to focus on few questions first, and with the things, you know.

In order to ensure that your content goes the distance and ranks well in featured snippets across the web, you need to step in the users shoes and understand what exactly he is looking for. Use buyers’ persona research, focus groups and communities and engagement analytics to analyze how to create content that is relevant to your theme and target audience.

HMS Khalid 6/17/2018 12:34:00 AM

Sunday, June 3, 2018

Army Museum Lahore "A must visit place"

Army Museum Lahore

The Pakistan Army Museum in Lahore opened its doors to the public in September 2017. The museum has been built with the aim to portray the glorious heritage and history of Pakistan. The museum depicts the history and struggles of Pakistan Movement titled ‘Rebirth of a Nation’. Besides this, the museum has several other fascinating sections displaying the Quaid, Armed Forces of Pakistan, the war history of Pakistan including the army’s fight against terrorism. Let us discover more about the museum now!

As you enter the museum, the first place to visit is the Shuhada Gallery - an epitome of sacrifice. There you will see a huge list of names (almost 20,000 Pakistan Army's Shuhada’s names) recorded year wise and in alphabetical order - so many of them, line after line of the names of the brave-hearts who have laid down their lives for this country. It is such an emotional moment for every Pakistani to see all these names, as we could not even imagine that so many of them died so that we could live our lives as free people. It is one of the most sacred places of the museum where the martyrs of my beloved land are paid tribute.

Shuhada Gallery

List of some 1965 WAR Heroes

The second major gallery is about the History of Pakistan - a marvelously displayed 9000 years of settled existence of our people and the major military related events of thousands of years. It is marvelous piece of research, history and art. An accurate depiction from ancient Pakistan to modern Pakistan. A journey from 9000 years BC to today. A gallery titled “The Rebirth of a Nation” is one of the most emotional displays that is dedicated to depicting the struggles behind how we reclaimed our freedom and the difficulties that we have encountered since 1947. The gallery also displays Military history from 1948 to till now, about Freedom fighter 1948 war, 1965 and 1971 war. In the gallery of 1965 war, there is a command post of Major Aziz Bhatti Shadeed displayed in the form of interactive art. The sculptures and the dioramas that are on display are indeed world class. This is a real some effort with no doubt!