YouTube is indeed one of the best platform out there to market yourself or your business. People of all industries and ages visit YouTube on daily basis. Each day, over 100 million video views on various content is received by YouTube. Within such massive audience, who wouldn’t like to market themselves? Not only is YouTube one of the finest ways to market your business or yourself, it is also relatively cheap. This is the primary reason YouTube Vlogging has become a trend in recent years.
Vlogging is becoming increasingly popular with time. It is giving power to people to express themselves and their views with just a handy-cam sitting comfortably in their room or walking in the streets. People offer their views and opinions about almost everything from pop culture to politics, lifestyle, travelling and what not! But of course, nothing worth having comes easy. There's a great deal of effort and struggle that lies behind the success of every successful Vlogger. In our country we have example of Irfan Junejo, an aspiring individual who started his YouTube channel with a three-minute introductory video shot in his room with a camera. His dedication and tireless efforts helped him gain 20k subscribers in just 8 months after beginning his first channel. He has recently launched his new channel Junejo 2.0 in quarantine days.
There are various vloggers out there who are making a difference in various domain with their vlogs, however, what is it precisely that makes some vloggers ascend to the best while others fall by the wayside?
Let's explore some techniques that will help you become a top vlogger like Irfan Junejo within no time. Here we go,
1- Do not stick to one subject
This is the key – do not restrict yourself to just one subject, offer variety to your spectators. Remember, Changes is the law of Nature. People often get bored by same things and always look for variety. Offer content on various subjects. Be it sports, tech, health tips or even your personal stories!
2- Use the Keep-It-Simple Technique:
I can use the example of Irfan here. Notice how he has followed this strategy throughout his Vlogs. No gilts and glam, the dude wears casual clothing, channels absolutely unfiltered emotions and what's more, wouldn't fret being seen a kid next door keeping in mind the end goal - to depict a legit impression of his life!
3- Honesty is the BEST policy
Remember this old phrase from pre-school? It's time to implement it in your vlogging career. Again, here I would present Irfan Junejo as an example. He has simplicity and rawness reflected in each of his piece. The guy uses no "Being the extra-ordinary" approach and this is what you should do too. Keep it real – keep it honest you don’t have to work hard to make your life sound like a happening affair.
4- Quality Over Quantity
Remember to put quality over quantity. No need to vlog every day, you can choose a particular day of the week to post your content only that day. It's going to help you in being organized and keep coming up with quality content. You know you have a day dedicated for vlogging, so you can manage your work and vlog alongside. Also, it will create a factor of interest in your viewers. They will remember to check out your channel on the specified day.
This approach is used by Shane Dawson, who is currently the fourth most subscribed vlogger of YouTube. Shane's fans expect a video from him every Saturday!
Do not hesitate to reach out and collaborate with the people who share similar interests as yours. Sacconejoly, the famous Irish Vlogger advised in an interview to find someone with a similar engagement and subscriber count and talk to them. You need to talk to people on your level and then everybody grows at the same time together.
- Find vloggers on social media, forums and YouTube.
- Message them as much as possible and talk.
- Make sure you look at some of their videos so you know what they're about.
6- Grab your spectators' attention
Remember you are doing it for your audience so you need to grab their attention. Here's what to do:
- Be creative in terms of content.
- Vlog on interesting topics.
- Bring out the engrossing facts about things.
- Choose eye-catching titles for your vlog.
- Design a compelling thumbnail.
- Make use of editing software to cut-out irrelevant stuff.
This is an important factor needed to be taken care of. YouTube itself is the world's second largest search engine. Unlike Googlebots that crawl through your websites, YouTube can not crawl through your videos. You need to work on your descriptions to gain optimization for search. Here's a couple of things you can do in this regard,
- Write an at least 250 worded description outlining the subject of your vlog.
- In the first few sentences of the description, get your keywords and use them at least 3 to 4 times in the body of the description.
- Don't forget to add tags. Tags help you appear in the related videos column when people are watching similar videos as yours.
- Start the title of your video with you chosen keywords in the description.
8- Believe in Yourself
Last but not the least, you have got to believe in yourself. Remember Rome wasn’t built a day. Great things take time, you just have to keep the momentum going. Starting from a simple video to the journey of becoming a celebrity who now gets sponsored and is paid to travel, lies a lot of hard work, patience, passion and self-belief that Irfan Junejo didn’t let go of. And we can clearly see how hard work certainly paid him off!
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We hope you find these tips useful and will certainly make use of these to get yourself on the top of leaderboard of Vlogging!