Below are some common errors which Visual
merchandisers normally do.
1.
Fault in photography: Low quality
photograph will not help you to get good response from the retailer or any
other person who is buying your product as it is the key to attract bunch of
people towards you and by putting some good efforts in photography things can
turn in your favour. By considering factors such as contrast, lightening,
brightness, etc and getting those in a proper amount will enhance your picture
quality.
2.
Clean background and surface: Busy
backgrounds make your picture dirty because the background will take the buyers
eyes away from the product and his interest in that product will eventually
decrease and therefore a blur background will make a trick for you.
3.
Unorganised presentation: Customer is
only going to buy your product if he/she finds the required details in a proper
format and for that you need to present it in a proper way sub-features and
other similar things can lower the interest of the buyer from the product.
4.
Poor efforts in selling: This is the main
factor which will decide whether your product will be a hit or not because you
should have got some tricks with you to impress the retailer or buyer and
should be more focused in explaining the reason about why this is the best
product from the rest that are available in the market.
5.
Improper product details: The person must
have the complete detail about the product along with its advantage and
disadvantage over other products.
6.
Poor selection of model: Here the model
which is going to represent the product has to be exactly similar.
7.
Poor selection of prop: The prop that
will be used with the product has to match the concept and if it is not related
to the product than the buyers will not get attracted towards the product.
For proper visual merchandising these errors should be avoided so that there will be no effect to
the product being merchandise.
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