In
today’s world there are people who have different kind of liking towards
everything be it nature, food, lifestyle, etc but when we think as a business
person who don’t only want to make profit but reach at the top. In the
developing countries street shopping has been in current trend the reason being
its low cost be it food or any other thing. Malls are currently getting in
trend in this developing countries but in developed countries like UK, USA and
other foreign countries they have already replaced street markets (almost 90%),
but the question that arise is which is better as from a customer point of view
we all want good quality in low price or may be the maximum discount with
warranty on the product.
The traditional marketplace has been
intercepted by the shopping malls which in turn shifting or rather transforming
the choices of the people. In recent years there has been a drastic change in
the lifestyle of the people and many of them are making a visit at least twice
or thrice a month and due to availability of number of product for the same
purpose and different prices more and more people are heading towards malls
than street markets. The retailer has to choose ways in which there will be a
flow of customers and maximize the profit thereby increasing the sales and
revenue of the shop. Malls are built with only a single goal of providing
optimal conditions for both retailers and consumers. For retailer it provides
various trading offers and for consumers this a place where they can come with
their families and spend some good time by shopping, rides for children, eating
at a restaurant or watching a movie that’s what a mall offers.
While going to a mall a good interior or
various other factors such as multiple things in showcase which can attract the
buyers in your store or a discount price also a good anchor who can handle or
keeping the requirements in mind and helping them to choose what they exactly
want can boost the sales of the store but when it comes to street market people
usually go home from either their offices or from colleges and don’t feel like
taking any kind of interest in it. During a rainy day the customer visiting the
street market falls rapidly and thus affects their sales to a great extent.
There are also various problem which while going for a street shopping the
customer finds such as finding a place for parking, huge rush, anxiety due to
the climatic condition and road traffic which leads to pollution and other
problems.
All this problems eventually force
customers to visit malls and they are willing to pay a little more for not
getting tired and keeping their mind at peace as they provide good security,
cleanliness of the surrounding along with spacious and healthy environment with
air-conditioned facility. But malls are not completely heaven for the retailers
as there are shops which are providing similar kind of products with variable
price difference which are taking away the customers also the lease that takes
place is not very flexible in terms of duration and taxes.
When
we start comparing them there are almost equal advantages and disadvantages at
the same time and based on the needs you can opt which one will suit you.
Hi Khalid,
ReplyDeleteGood to be here today.
I was just going thru your fb notification regarding your problem with your blog,"Opening trouble" But here in India it is perfectly opening and there is no problem at all as you fear.
Coming to the post, yes, there are equally advantages and disadvantages in both system. As you said in your concluding para, as there are almost equal advantages and disadvantages at the same time and based on the needs you can opt which one will suit you.
Yes, that is it.
Thanks for sharing this post
Have a good time of blogging ahead
Best
~Philip Ariel
Thanks a lot Philip for your time to check and notify me for my issue, It's good to hear that it is opening every where, i might have issue with my cell fone settings.
ReplyDeleteAlso thanks for reading my post, Actually i have been doing business as a franchisee as well for one of Pakistan local retail brand "RED TREE" in Lahore, we had a shop at one of the famous Mall but due to some reasons, we had to close this shop, my above post was actually to reveal my personal experience over this point.