Sunday, October 25, 2015

Biggest stock market crash of USA, CHINA and RUSSIA

A stock market crash is a decline (often sudden) Of stock prices across a wide section of a stock market. It results mainly into a huge loss of paper wealth. Stock market crashes being social occurrences are mostly brought by some underlying economic factors.

The biggest stock market crash of the United States are; starting with the biggest in US  is the wall street crash of 1929 known as 'Black Tuesday', it began on October 24, 1929 and end up affecting other industrialized, developed economics. Others are the 1937-1938 recession, the Kennedy slide of 1962, the black Monday of 1987, the economic effects due to the September 11 attacks 2001 and the last biggest occurrence was the financial crisis of 2007 to 2008; termed the global financial crisis. It occurred due to exposure of securities of subprime loans and the credit default swaps issued to insure the loans and their issuers. The resulting effect was business closures, decline in Money supply, rise in unemployment, credit contraction and firing of workers.

Going to Russia, the biggest and notable stock market crash was in 1998, also called Ruble crisis or the Russian Flu. It occurs on the 17th of August of that year. The underlying causes were chronic fiscal deficit, decline in productivity and a high exchange rate between foreign and the local Russian currency.

Another big economy in Asia whom over the years also experience stock market crash is the people's republic of China, the Chinese economy suffered its biggest slump in 20 years on the 24th of august although it started from the month of June. The Shanghai main share index cost 8.49% of its value. Billions of pounds were lost in the international stock market.

The above three economies responded each to financial crisis in a number of different ways. Starting with china, the government through its media outlets encouraged individuals to buy stocks, the China securities regulatory commission (SRC) Puts a loan on selling stocks by stockholders owning more than 5%, a six month loan. The government backed by the central bank, provided cash to brokers to buy shares.

The Russian federation on its part responded to the crises by infusing cash into the economy. A lot of enterprises paid their debts in back wages and tax. Goods demand by consumers rose to a very good level. Another major aid to the crisis at that time was the rapid rise in oil prices between 1999 and 2000.

The United States of America set three levels of thresholds each representing different levels of decline so as to check sharp price variations. And government had to intervene like after the collapse of  'Lehman brothers' in 2008, a lot of banks failed (15 failed completely) while some were rescued by the state, others acquired by the state completely.

A lot of countries learnt lessons from the above big economies, and to cap it all, developing economies should curb their exuberance (spending) As they rise, financial markets need strong regulations to survive.

Friday, October 23, 2015


It is true, a game originating or associated with the British empire might not necessarily be popular in the USA, CHINA OR RUSSIA. The game of cricket is a bat and ball game played between two teams of 11 players each (with substitution). Played by over 100 million people around the world, it is the second most popular sport in the world. Up until recently the cricket governing body (international cricket council) did not recognize the countries Russia, China and USA.

The USA was suspended by the ICC for some administrative problems in 2007 but later recognized in 2008. Several reasons amount to its low patronage in the United States, the most notable and early reasons are said to be two in number. First, when the council was 'imperial cricket conference' in 1909, it was only open to Commonwealth nations. It was later renamed to ICC, then the U.S. Got admitted in 1965. Secondly, due to the above reason and some environmental and atmospheric factors, the rise of baseball displaced it in the 19th  century. The popularity of the game in the United States is boosted by the growing number of immigrants in recent years. It can also be encouraged through television broadcast, like when ESPN steps up its coverage recently, buying a cricket website 'Cricinfo' in the process and covering the 2014 ICC T20 competition. A 2006 report establish that an estimated 30,000 play or watch the game annually.

Russia on the other hand was recognized by the ICC in 2012. The Russian federation got its first cricket academy in Moscow that same year. The story of the development of cricket in Russia has many dimensions, notable and foremost of which is the impediment to it's spread by the communist revolution of 1917. The game as at that time was seen as an affair of the 'bourgeois' and so playing it was greatly discouraged among the populace.

The 'China national cricket team' (the cricket team representing people’s Republic of China) Became a member of ICC in 2004. One of the main discouragement is their poor performance in the international competition, who would want to continue watching a game where his country is performing woefully or booted out in the group stage match. That was the fate of China's national team when they took part in the ICC t20 cup in the United Arab emirates. They lost their first match to Afghanistan, lost by a wide margin all the group matches, the last of which is the eleventh place play off with Bahrain, finishing twelveth.

The Popularity of the game is not dependent on how developed a country is but rather its appeal to the audience. My thoughts are, its origination (UK) and because most of the countries involved were former British colonies, Commonwealth nations. Things to be done to attract other countries involves using the modern T20 cricket. It is flashy, accessible and entertaining because it is made for screen viewing (television). The ICC should also work with the countries to promote the game in high schools and universities.

Monday, October 19, 2015


Are you planning a vacation in the United States and aren't sure where to go? The following are exciting places you sure will love to spend your vacation. Call them the 7 wonders of the United States and you wouldn't be wrong.

1.   Grand rapids and lake Michigans gold coast

The grand rapids are Michigans second largest city. It is one of the best if not the overview LL best beer city in the United States of America. There are over 25 craft breweries in the city. Festivals such as winter beer (in February), summer craft beer festival (in august) Keeps the city bubbling all year round. Other attractions include Rodin sculpture in Frederick Meier gardens, impressive blooms and grand rapids art museum. The city also hosts the world's largest art competition, the art prize. A few miles away is the lake Michigan's gold coast, a perfect beach getaway. Along the beach are great attractions to cherish. Places like the berry farms, cider houses, sugar white dunes, wineries and u-pick orchards to mention but a few.

   2. Yosemite National park, California 

This is a great tourist destination. It consists of flower peppered subalpine meadows, majestic parks and thunderous yet alluring waterfalls. Located in California, the United states, it is a valley which remains open and welcoming all year round to visitors. Activities in the park include hiking, camping, mountain climbing and a lot of other exciting events you will enjoy being part of, either on a sightseeing visit or an annual vacation. 

   3. Grand Canyon- Arizona

  The Grand canyon national park in Arizona is also a perfect place to visit when in the United States. With natural rock formations, the grand canyon occupies an area of 10 miles across and a mile deep along its 277 mile length. Housing a national park with incredible mountain rock formations, is a suitable site for hiking, aerial tours, mule rides, camping and water rafting among others. An estimated 5 million people visit the park each year.

  4. Walt Disney world-bay lake, Florida

This is a theme park and resort located in bay lake (Lake Buena vista) Florida, USA. Covering an area of interest 27,258 acres and housing four theme parks, two water parks, 27 themed resort hotels, four golf getaway rises and lots of other entertainment centers. It is a good place to get away and cool off from an all year busy work schedule.

   5. Yellowstone National park

Another national park in the United States of America. It is located in Wyoming state of the U.S. It also extends into Montana and Idaho. The Yellowstone park is the first national park in the world. Consisting of old geothermal and features of the ecosystem like the old faithful geyser and abundant subalpine forest. Other notable features are lakes, rivers, canyons and mountain ranges. Visitors have the luxury to choose from a host of sporting and sightseeing activities.

   6. Statue of liberty 

The stature of liberty is a sculpture of a robed female figure holding a torch in one hand signifying the declaration of independence of the American people. It was given as a gift by the people of France to the United States. Located at the New York harbor in New York City, it is a great site to visit and get acquainted with the history of independence, integrity, authenticity and liberty of the United states of America. An estimated 4 million people visit this great historical site each year.

7. Niagara falls, New York

Located at 24 buffalo avenue, Niagara falls, New York. This is one of the most popular and widely visited tourist destinations of the United States. It consists of three waterfalls in between Ontario, in Canada and New York. Gaming, shopping and a lot of other activities can be enjoyed by visitors at the site.

Saturday, October 17, 2015


Weddings are sacred rites of passage witnessed by family members, friends and communities. A lot of activities take place on that one 'special' day, which people worry about especially the bride and groom and often leads to wasteful spending of cash on things most of which become irrelevant a morning after the wedding.

It has been the norm in many countries around the world. People spend huge amount of cash on wedding dresses, food items, flowers, apartments to accommodate guests, transportation, music band and a lot more. Many people end up with regrets about spending too much on their special day. The biggest regret tends to be on the wedding dress, then food items, followed by invitation cards and bouquets of flowers. Other items are cakes, wedding favors and printed menus. And again some live to cherish that special moment, notwithstanding the amount of money they spent. This set of people are mostly the upper class.

Wedding expenses differ with differing communities around the world. In Asia, for example, the parents of the bride foots large percentage of the wedding bill, but in most of American cities, the groom's parents cater for everything while in some cases, both the bride and groom share the bill.

Let's take a look at countries from different continents. Starting with India from Asia, the amount of food wastages at weddings is often unimaginable. Packs of plates and dishes filled with leftover foods, litter most wedding venues after the guest have gone home, often leaving caterers with more  than enough food that can serve an entirely different wedding.

A survey shows that Bangalore alone wastes 943 tonnes of food during weddings annually. That figure alone is enough to feed thousands of people a normal meal in a country where malnutrition is at its highest ebb. Research has shown that out of every three malnourished children in the world, one  is an Indian. Thousands of weddings and social events are held on a daily basis in India, the food wastages at these kind of events in Mumbai alone would have been enough had it been it is used to feed the city's slum population. In each of these occasions, about 25% of the menu served is later on discarded or left with the caterers. That led to a team of six forming a group called the 'robin hood army' they go about collecting excess food from weddings, social events and restaurants. What they do is, they will package the food, store them in the fridge overnight then distribute the following morning. The team grew into an international movement reaching Pakistan and some other places. At one wedding in Hyderabad, four volunteers fed over 900 people with excess food. The bulk of the weddings in India and Pakistan mostly take place between the months of November and January, and an estimated £1.6 billion is wasted in excess food alone in India. In 2012 alone, more than 11000 people were fed with leftovers in the same country.

Likewise, in Bangladesh, being the ninth most populous country in the world, weddings are stuffed with exotic dishes and cuisines most of which end up in garbage fields, because people detest leftovers and coupled with hot climates, they easily spoil if not preserved well.

In the continents of south and north America, almost the same things happen, lavish weddings from an expensive wedding dress to invitation cards, flowers, etc. in Brazil for instance, a wedding card goes for up to $14 a piece, multiply that by 500 guests, that is a staggering $7000 on a piece of paper that will be thrown away just some minutes after the wedding.

In the United States of America, an average wedding cost up to $27000, half the annual income of a vast majority of households. The result is a number of items which are of no use a day after the wedding.

In Europe,  wastages due to lavish weddings goes mostly to the bridal dress. An average bride in the UK spends £1000 on her bridal dress, it could go up to £40000 for the affluent. The overall average amount spent on weddings is at £20000. Other expenses occur on flowers, music band or DJ for entertainment etc. 

The 'you only do it once' line makes people part with their hard earned money to impress a crowd of family and friends who wouldn't be around to support with your house payment or other marital expenses and a wedding which in most cases has only 50% chance of survival.

My points above are not intent on judging people's lives, but rather to suggest ways of using that huge amount for the benefit of both the bride and her groom. People will often say 'yes! It's outrageous how weddings became expensive these days' but still end up spending above what they actually planned on their budget. The following suggestions will help you attain a not so expensive wedding and at the same time elegant and unique ceremony.
  • Spend not more than 10% of your total annual income to the total cost of the wedding. Do not agree with the impulse that after using your credit card you will get the amount back in gifts. You will put yourself in a debt trap.
  • Depending on your location, do not get married during peak wedding seasons. The cost of hotels, souvenirs, flowers, halls and a lot of other wedding requirements will be extremely high.
  • Booking a Sunday afternoon, evening or a Friday night will save you cost of up to 20%. The event organizers, hall rents and a lot of other items will be cheaper at the stated times because they are not much sought after.
Finally, getting married entails having to get back to the one you love after a long day at work every day for the rest of your life and not getting indebted for the rest of your life after a one day event.

Sunday, October 11, 2015

Lіfе Chаngіng Prіnсірlеѕ Thаt Cаn Move You towards Yоur Dream

Wе аll hаvе drеаmѕ аnd mоѕt реорlе have gоаlѕ. If уоu wаnt уоur gоаlѕ аnd drеаmѕ tо become reality, уоu muѕt mоvе tоwаrd thеm соnѕіѕtеntlу аnd рurроѕеfullу. By nаturе, we always bеgіn wіth dіѕtаnсе between where wе are аnd whеrе wе wаnt tо be. My goal is tо narrow thаt dіѕtаnсе untіl it no lоngеr еxіѕtѕ. Tо accomplish that, wе nееd tо drаw оur goals аnd dreams сlоѕеr to us, whіlе ѕіmultаnеоuѕlу mоvіng toward thеm. Here аrе 8 life сhаngіng рrіnсірlеѕ I want tо ѕhаrе wіth you to mоvе tоwаrdѕ уоur dream and gіvе a роѕіtіvе direction tо your lіfе. 

Chаngе Your Thоughtѕ

The nature оf оur thоughtѕ determines thе quality of lіfе we lіvе. Pоѕіtіvе thоughtѕ, emotions and feelings gеnеrаtе thе outcome оf our lіfе. Thе condition of our lіfе саn be fоund to bе hаrmоnіоuѕlу rеlаtеd tо whаt іѕ іn оur heart, wе dо nоt аttrасt whаt wе want, but whаt we thіnk we dеѕеrvе. If уоu thіnk уоu will nоt ѕuссееd then уоu will not bе successful. Hаvе you еvеr noticed thаt ѕоmе реорlе іn rеlаtіоnѕhір often аttrасt the ѕаmе personality trait іn a реrѕоn, thеу look very different thаn thе lаѕt реrѕоn thеу dated, but аftеr a whіlе thеу notice that they hаvе thе ѕаmе trait as the lаѕt rеlаtіоnѕhір thеу wеrе in. Thіѕ is bесаuѕе thеу аttrасt whаt thеу think іn their hеаrt thеу dеѕеrvе. Until уоu сhаngе уоur mіnd and get a clear vіѕіоn оf whаt уоu wаnt and dеѕеrvе, уоu wіll соntіnuе to repeat the same cycle. It іѕ ԛuіtе сlеаr, thеrеfоrе, thаt уоu must сhаngе thе wау уоu thіnk іn оrdеr to create hарріnеѕѕ and ѕеnѕе оf fulfіlmеnt іn your lіfе. A nеgаtіvе mind рrоduсеѕ negative wоrdѕ аnd соnѕеԛuеntlу, a nеgаtіvе quality оf life. Yоur thоughtѕ create a ѕрrіng in уоur feet аnd ѕрur уоu tо асtіоn. Let uѕ remember thе аgе-оld ѕауіng that thе mіnd- thoughts- can mоvе thе mountains. Pеѕѕіmіѕtіс, ѕаd аnd glооmу thоughtѕ, сrеаtеѕ sluggishness and forces us to ѕtау bed-bound. 

Wrіtе Yоur Vіѕіоn Dоwn

Bеfоrе you саn gеt whаt you wаnt, you fіrѕt have tо knоw whаt уоu want. Sоmеthіng is really ѕресіаl about wrіtіng dоwn vіѕіоnѕ, dreams аnd gоаlѕ. The mіnd will understand аnd embrace whаt іt ѕееѕ. If уоu only think it іn уоur mіnd, thаt'ѕ еxасtlу whеrе it wіll ѕtау аnd еndѕ. Onсе you write уоur goals dоwn, it ѕееmѕ to tаkе wіngѕ аnd thе fulfіlmеnt оf it іѕ sure tо hарреn undеr thе rіght соndіtіоnѕ аt the арроіntеd tіmе. People and сіrсumѕtаnсеѕ will begin to grаvіtаtе towards уоu to help уоur vision bесоmе a rеаlіtу.

Set Shоrt Tеrm Goals

Wе hеаr a lоt about thе іmроrtаnсе оf gоаl-ѕеttіng, but mоѕt оf uѕ dо not hаvе сlеаr and mеаѕurаblе gоаlѕ tо work tоwаrdѕ. Hоw іmроrtаnt аrе gоаlѕ rеаllу and іf thеу аrе vіtаl, hоw саn we make thеm mоѕt еffесtіvе? Bеlоw аrе steps to follow іn ѕеttіng your goals:

v  Create уоur vision: Fіgurе оut whаt уоu wаnt. If уоu don't knоw what уоu wаnt, уоu dоn't know what уоu nееd tо асhіеvе tо get there.

v  Mаkе іt Mеаѕurаblе: Tаkе уоur vision аnd turn it into a wrіttеn lіѕt of соnсrеtе goals. Mаkе sure to set yourself uр fоr ѕuссеѕѕ bу creating gоаlѕ that аrе rеаlіѕtіс and асhіеvаblе in thе gіvеn tіmе-frаmе.

v  Set Bеnсhmаrkѕ: Brеаk уоur gоаlѕ into ѕmаll асtіоnаblе ѕtерѕ аnd аѕѕіgn rеаlіѕtіс tіmе frames to еасh. Continue tо break bіg steps іntо ѕmаllеr and ѕmаllеr ѕtерѕ untіl gоаlѕ seem less dаuntіng and achievable. Benchmarks аrе a grеаt wау tо keep уоu on trасk.

v  Celebrate Yоur Suссеѕѕ: Thе mоѕt іmроrtаnt раrt оf goal-setting іѕ сеlеbrаtіng your ѕuссеѕѕеѕ. Aѕ уоu journey tо the rеаlіzаtіоn of your gоаlѕ, іt'ѕ important to rеmеmbеr уоur vision.

v  Be Cоnѕіѕtеnt аnd Pеrѕіѕtеnt: If уоu аrе persistent, уоu wіll gеt it. If уоu аrе consistent you will kеер it. In оrdеr tо bе ѕuссеѕѕful, іt rеquіrеѕ bеіng соnѕіѕtеnt and реrѕіѕtеnt. Obѕеrvе your соnѕіѕtеnt behaviours and take nоtе оf the соnѕіѕtеnt bеhаvіоurѕ you do on a daily basis. Aѕk уоurѕеlf, "Dо thеѕе bеhаvіоurѕ hеlр me tо bе consistent in gеttіng thіngѕ ассоmрlіѕhеd?" 

Dоn't Gіvе Up

Evеn іf you are еxсеllеnt, thоughtful, саrеful аnd intelligent, уоu wіll do things wrоng at times, make mіѕtаkеѕ and get уоurѕеlf into situations you wіѕh уоu could rеvеrѕе. Learn frоm them аnd move fоrwаrd. Rejection and failure саn bе devastating but don't lеt іt crush уоu. Some of thе world's most successful реорlе hаvе fаіlеd ѕоmеtіmеѕ more than оnсе. What they аll hаvе in common is that thеу rеmаіnеd fосuѕеd on thеіr goals аnd nоt оn whаt оthеrѕ thоught. Thоmаѕ Edison's tеасhеrѕ told him he was "tоо ѕtuріd to lеаrn аnуthіng." Edіѕоn wеnt on tо hold mоrе thаn 1,000 раtеntѕ аnd invented some wоrld сhаngіng dеvісеѕ. Stеvеn Spielberg wаѕ rеjесtеd bу the Unіvеrѕіtу Of Sоuthеrn California Sсhооl Of Cinematic Arts multірlе tіmеѕ. He wеnt оn to сrеаtе thе fіrѕt summer blockbuster with "Jаwѕ" in 1975, аnd has wоn thrее Academy Awаrdѕ. 

Dеlеtе thе Nеgаtіvе Pеорlе in Your Life

You саnnоt expect to live a positive lіfе іf уоu аrе in the соmраnу of nеgаtіvе people. Pеорlе mоvе out оf thе way fоr a реrѕоn on the run whіlе оthеrѕ are caught uр in hіѕ wаkе. Bе thе реrѕоn on thе run! Taking consistent асtіоn іѕ сruсіаl tо the rеаlіzаtіоn of a ѕuссеѕѕful life. Pеорlе аrе often аmаzеd bу the ассоmрlіѕhmеntѕ of hіghlу successful реорlе, уеt mаnу of thеіr accomplishments occur because оf relentless action and bеіng cautious of thе соmраnу they keep.

Stay Fосuѕ аt All Times

Fосuѕ оn уоur оutсоmе and decide tо be a person оf action. Mаіntаіnіng focus can sometimes bе dіffісult аnd оvеrwhеlmіng bесаuѕе оf all you have tо dо. Hоwеvеr, if уоu bеlіеvе уоur dream is wоrth асhіеvіng, thеn fоllоw thrоugh with whаtеvеr is nееdеd to mаkе it hарреn. In уоur pursuit оf being extraordinary, you must bе fосuѕеd.

Gеt a Mеntоr оr Cоасh:

Thе wау of a fооl іѕ right іn hіѕ оwn eyes, but a wіѕе mаn listens tо аdvісе. A Life Coach аnd mеntоr is nоt a thеrаріѕt уеt mоrе thаn a соnѕultаnt or a frіеnd. A Lіfе Coach or mеntоr will help уоu rеаlіzе аnd lіvе уоur full роtеntіаl, іn уоur profession, buѕіnеѕѕ аnd personal relationships! A Lіfе Coach or Mentor will ѕuрроrt you along the jоurnеу аnd hеlр you соnfrоnt ѕоmе thіngѕ you wіѕh tо avoid. Thеу wіll ѕtаnd wіth уоu tо рuѕh you through аnd gеt rеѕult and will аѕѕіѕt іn dеfіnіng уоur tаrgеt gоаlѕ ѕо that уоu can lіvе your life wіth purpose.

Saturday, October 10, 2015


The American economy has been wobbling for decades, thanks to economic policies which directly or indirectly affect it in a number of ways. The following factors are what mostly contribute to the threats faced by the US economy over a decade and still continue in today’s modern economy.

Inflation- this is when the price of commodities soars high while the demand and supply remain the same, the effect of this is the fall in standard of living of the general populace. The current consumer prices in the United States increased by 0.2 percent in the month of august, same as July. The inflation rate stood at an average of 3.32 percent. Although a slow rise in the prices of commodities and or inflation can contribute positively to the economy, care must be taken because the bulk of consumers are what contribute to more than 70 percent of the country’s gross domestic product.

Deficit-the excess of expenditures over revenue in a period of time is what is referred to as deficit, the US deficit stood at $483 in 2014, it is estimated to be $474 for 2016. The implication of this is the increased vulnerability to fiscal crisis, the state whereby investors would be afraid to invest or borrow money to the economy. The government would have to borrow at exorbitant rates putting the economy in a negative state.

Globalization-the effect of this has produced a growing of number of employees around the globe who put in more hours at work on low wages, this made industries and companies shift their base to places of cheap labor. This is notably present most of the over-populated continents of Asia and Africa.

Technology-the effect of advancement in global technology leads to machines replacing humans in many companies, this reduce the number of employees in a company and in turn increase the rate of unemployment in the US.

Tax policies-the bulk of tax policies favor investors much more than middle class and average wage earners. The negative effect of this to the US economy is the low patronage experienced by businesses; some may not put off and may lead to them packing up. The government keeps experiencing a decline in income tax revenues.
Shareholder value-companies tend to be obsessed with shareholders at the expense of employees and customers. This often leads to cut in employee cost.

Unemployment-the current unemployment rate in the United States is at 5.10 percent, same as the month of August and September. This translates to more than 7 million numbers of unemployed in the US. The effect of this is that instead of having a population of 7 million workers paying tax and increasing government revenue, the result will be 7 million people eligible for unemployment insurance, sucking the economy rather than contributing to its growth.

Other threats to the US economy include the rise in house prices and the debt crisis rocking Europe. The above factors put the system out of balance by redistributing wealth. The assets and income shifts largely to the richest of the society. The problem with that is, the consumers which are to a large extent the real drivers of the economy end up with little or no money to spend, businesses in turn suffer because making them look for alternatives to cutting cost, the consumers are hurt again even more this time around.

Monday, October 5, 2015

Blogging is not a business, it is passion.

The word blogging is gotten by adding the suffix ‘ging’ to the word ‘blog’ which was gotten by truncating the word ‘weblog’, an informational and interactive site published on the worldwide web consortium. Blogging therefore is the regular update by way of ‘posts’ of weblogs.

Blogging became a global phenomenon in recent times because of the digitization of many activities to the internet. But many a times bloggers fail to keep up with updating their blogs or taking it to a higher level because of some factors, the most important of which is the driving force. People took blogging as a business, a way to earn money. The proper way to harness the potentials of blogging is by making it a means to promote your business first, generate a customer base then use the opportunity to earn money. An important question to ask yourself as a blogger is what is the blog going to do for your business? What will be my driving force? And how do I keep it moving? It involves a lot of hard work and dedication at the initial phase and the success or its failure depends largely on the driving force.

The following points should be kept in check when managing a blog so as to keep up with the latest trends and keep the fire burning.

·  Poor writing by way of grammatical mistake and or spelling errors should be avoided as it keeps visitors and customers alike at bay.
·  Conversing: your write ups should be conversing with your readers in a way that will inspire actions and comments; this will go a long way in attracting customers to your site.
·  Write about people: your write ups, whether on digital marketing, fashion, movies, games or food items should be basically about people and what they stand to gain or lose from the topic under discussion.
·  Direction: blogging should be with strategy and direction; you should be clear focused on a particular niche. Let your readers know what they will gain from your posts.
·  Be unique: stay true to your niche and ideals of blogging, avoid derailing to unnecessary topics in the name of attracting visitors.

With passion you can build your blog around your business culture, it will help build you a strong and reliable customer base but the question to ask here are, what are those qualities needed to promote a blog purely on passionate basis; first and foremost is ideas then keeping date with calendar, valuable and engaging contents, content optimization and lastly be success driven not just survival.

To cap it all before you jump to blogging for business, know that you have to blog to generate a customer base first and that can only be achieved when you do it base on what you are passionate about because you need a driving force, one of the hallmarks of a successful blog is third party advertisers and sponsors. It is not a get rich quick scheme and what you need to keep you going is the passion because you may encounter set-backs, pitch-falls and therefore there is the need to make huge sacrifices. Stick to what you love doing, carve a niche for your blog, build a community around your blog and don’t forget to promote your blog posts as well. Good luck with your blogging career.