Saturday, June 24, 2017

Four Creative Ways To Use Instagram For Storytelling

They say a picture is worth a 1,000 words, and they say it right! However in today's computerized age, a deliberately curated picture that associates the reader to an underlying story can be significantly more intense than a picture alone. Storytelling has always played a vital part in successful marketing. Stories let the organizations build great connections with their consumers. There are various social media platforms available for this purpose however Instagram serves as one of the most powerful platform for storytelling these days. Let's discuss four creative and interesting ways that can be used on Instagram for storytelling.



1- Using A Series Of Insta Stories:

Instagram stories serve as a useful tool for storytelling. There ain't any limits on the number of Instagram stories you can share a day. An extremely productive way to generate more traffic to your blog is to share your recently written blog post using a series of Instagram stories. You can share pictures and videos as Insta stories regarding your blog post that would attract more and more people to read your content. The dimensions recommended for an ideal instagram story is 1920 px in height and 1080 px in width.

2- Tell Your Story Using Boomerang:

Just in case you are not aware, Boomerang is a video app developed by Instagram itself for the purpose of small, interesting video loops. The app lets you choose photos and convert it into a single second video that plays back and forth in a loop. Many well known companies are using Boomerang for sharing short videos that delivers their message pretty well. Here are examples of few companies that are making good use of this idea,

1.   Nike 
2.   Benefit Cosmetics 
3.   Plated 
4.   Coca Cola 

Saturday, June 17, 2017

Human Vs Artificial Intelligence. Will It Be An AI-Take Over In The Coming Decades?

It's 2017 and Artificial Intelligence (AI) is everywhere to be seen. The enhancement of Deep Learning, Artificial Intelligence and Machine Learning (ML) represents a key evolution in every walk of life. AI is being called the fourth industrial revolution and many experts are terming it as "The new electricity". Over the last few years, AI technology has increased significantly due to the fact that availability of data has increased.

source: pixabay.com

Artificial Intelligence is everywhere in your life. From the speech and handwriting recognition system of your smart phone to the strategic gaming apps installed in your tablets, I-pads or cell phones (Example: Tic Tac Toe, Chess), The area of artificial intelligence is tremendously huge in breadths and widths!

A mind boggling measure of money is filling organizations centered around AI/ML, as it can possibly reform most, if not all businesses and industries. In the following decade, over half of occupations will be supplanted by AI in the world, ranging from interpreters, editors, assistants, stock dealers, securities, salesmen, drivers, client benefit reps, bookkeepers, caretakers etc.

Plenty of tech heavy weights like Amazon, Google, Facebook, IBM, Microsoft, and Apple are coming up with guidelines in pursuing AI development and research. These companies have also formed a partnership called 'Partnership For AI'. Google is leading the way in AI technologies currently. Google has also established an experimental laboratory where anyone can practice and learn AI and ML experiments and can even submit their own.

The reason these tech giant organizations are adopting AI technologies is simple; AI is helping them build new features and functions. Moreover, they are generating more traffic due to this. How? Well let us understand by a quick example, have you ever performed a search for anything online to buy? Like tickets for travel? Google anything online and suddenly you start seeing ads regarding these things in every other website u visit like Facebook, Instagram etc. WHY? Because Google takes your data, and has a machine learning engine that helps Google advertising business to automatically start showing online ads based on for you were searching for.

However, it is notable that along with many others, one of the greatest tech-giant, Professor Stephen Hawking considers AI a danger to mankind. According to him, the revolution Artificial Intelligence is going to bring, will be the greatest disasters ever! He fears that AI will bring an end to the mankind. (Let's hope not though)
It has been, and still being predicted by various technology leaders that Artificial Intelligence is going to overpower us in the near future. According to a research published by Yale and Oxford University, AI would take over almost all of human tasks! (Don't worry the chances are 50% though).

Sunday, June 11, 2017

How to Create a Short Travel Video ?

Creating good short travel videos is not that simple and, in order to make your material interesting, here is what you need to know.
How to Make an Awesome Short Video from Your Travel Footage

If you like traveling a lot, and you enjoy shooting videos, while you’re at it, you might want to take advantage of your footage and make some short travel videos. There is nothing wrong with trying to do some creative work and trying out new things. Who knows? Maybe people will love your videos, and you might be able to become a travel blogger.
However, going through all of your footage can prove to be exhausting, especially if you don’t know where to start. Don’t think that you are a genius and that all of your videos are quality footage that everyone will enjoy watching. Let’s be realistic. It’s best to start with short videos and get good at making those before you can make something longer.
Here is how you can create good short videos using all of your material.

Make sure to include the departure moments

The first thing you need to have is the start of your short travel video. It’s generally a good idea to start building a travel story from your departure at the airport, or show shot footage of you preparing for the trip and talking about it, to give people more information.
You can't just start the video with something like “hey, we are in Thailand!” starting with the plane taking off, for instance, is a safe formula that all travel movies and TV documentaries like to use. This gives better context and explains what the viewers can expect in the video. It’s important to create a story structure, and the best way is to talk a bit about the trip itself and give some information as to where you are heading at the very start.

Include footage of the people you meet


One of the things that people want to see in travel videos are the locals. This is the beauty of traveling: different meeting people, different cultures, lifestyles, and habits. All adventurers want to learn different “styles” of living.
Talk to locals, hear their story, let them talk about their lives, and learn more about the place from them. Not only will you be able to learn, but the people who watch your videos will be able to learn as well. Let your viewers taste the atmosphere and hospitality of the place you are at.
Include fellow travelers, friends, locals, and family in your video, and focus on people because they are the most important, not the scenery. Show human interactions if you want people to feel like they are there with you.

The location is very important as well

Thursday, June 1, 2017

Fidget Spinners: Is this a Toy for kids or gadget to reduce the stress level ?

We all are acquainted with the term Fidget Spinner. They have been around for a few years but recently have gained much fame. And are also considered to be helpful in helping to focus more and reduce the stress levels. But are they scientifically studied and backed? That's what we are going to find out.

Fidget spinner 

Fidget spinner is a device having a couple arms and spins while you hold it. It has a gyroscopic feel where you're balancing it. Maybe you could do some tricks with it as well. You can see them on every street corner and are really popular among masses. To be honest, I consider it is just a thing to be cool you need to have one.

A great thing about fidget spinners is that they've brought the discussion for what works for ADHD or stress relief to the forefront. That is great for us to have in possessions. However, the issue is they have about as much scientific evidence for stress relief or treatment of anxiety and ADHD as say a pet rock. They are basically a toy, not a treatment. There not a psychologically recommended gadget. They are only gadgets that fall in line with scientifically bases psychological principles.